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The BAAPS’s code of conduct is timely, and comes as the popularity of cosmetic surgery continues to grow – in response both to growing prosperity and a greater openness among potential patients to having work done – and talking about it.
Stanek believes this popularity will continue. He says, “More procedures are being done. If you look at the statistics for the American Society of Plastic Surgeons you will see an explosion in work. I think something similar is happening here.
“It’s also related to the state of the economy. If people start getting worried about unpaid debt and credit card bills then we might see a fall off in the number of cosmetic procedures. Long term there seems to be an upward trend, without any doubt.”
All the more reason, then, as the market continues to grow, for guidance on how to navigate it. Grover says BAAPS’ advice is aimed at protecting the consumer and the reputation of the profession both to safeguard the public, and make sure that the reputation of cosmetic surgery remains a positive one.
“BAAPS represents plastic surgery, and if you get a few bad stories in the media it taints everybody. BAAPS wants to safeguard the public and make sure the reputation of the specialism is good.
“When you are paying for something you have a higher expectation and you won’t tolerate a bad result,” says Grover.
“People want to look better in a natural way so noone knows they’ve had the work.”
Now the onus is on patients to follow the BAAPS code of conduct and make sure they are fully informed before the surgeon picks up the scalpel.
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