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Women – and men – have always changed their shape to look good in the latest fashionable clothes – but today they are more likely to have surgery to achieve the look they want.
As Dubai-based cosmetic surgeon Luiz Toledo points out, in centuries gone by women wore corsets to get a coveted 18-inch waist. Now, he says, today’s trendsetter is likely to opt for the Brazilian buttock or the liposculpture facelift.
“Body shape does change according to fashion,” says Toledo. “The fashion for French cut bikinis changed the techniques for abdominoplasty (or tummy tuck) in the 1960s and 70s as clients started asking for a French incision. “More recently, hipster trousers were back in fashion, so now you want the incision to go below the hip.
“But changing shape to follow fashion is something that’s been happening for centuries.”
Today, cosmetic surgeons detect a demand for a more natural look, as baby boomers aim to reverse the effects of ageing in a more convincing way. At the same time the size of breast implants appears to be reducing as women spurn the Jordan look to achieve something less dramatic – and more realistic.
Even Jordan herself, it has been reported, is planning surgery to reduce the size of her breasts, which currently come in at 32FF.
Overall, predicts Rajiv Grover, consultant plastic surgeon at the King Edward VII Hospital and in Harley Street, cosmetic surgery will rise by 25 to 30 per cent in 2007, compared to 2006. He says non-surgical procedures such as BOTOX® injections and dermal fillers will rise still quicker, at 30 to 40 per cent over the next year.
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