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Thousands of men and women alike undergo liposuction every year, making it one of the most requested cosmetic surgery procedures in the world.

back to main news	How not to write a press release 4th November 2008

An overseas cosmetic surgery exhibition has sent out a frankly astonishing press release.

In it, a spokesman for The Health Tourism Show says "We have all learned a huge amount about health tourism over the two days of the show - and many of our exhibitors are delighted to have been at this inaugural event. At the next event, we will make a number of changes to further improve the event, including changing the event to a Friday and Saturday, changing the venue to better accomodate visitors and exhibitors, including a medical tourism conference to attract high-powered international medical tourism practitioners and - crucially - altering the marketing mix used to promote the show. We are sure that with a full year to organise and to promote the show - and with the knowledge that we have gained from staging the first-ever Health Tourism Show in London - that the second one will be a big success."

So, apart from the date, venue, visitor numbers and content, it was a success..

What was that quote about the patient living but the doctor dying ?