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A US cosmetic surgery site is under attack from a surgery provider.
Realself.com is a site where people who have undergone plastic surgery review various products and procedures.
It has been sued by Lifestyle Lift, a facelift company which wants to stop the site using its name in reviews.
Realself has denied the suit, accusing Lifestyle Lift of publishing fake positive reviews on its site which purport to be from ordinary users, a practice sometimes known as 'astroturfing'.
Realself founder Tom Seery has said that his firm had stood up to the trademark lawsuit because it believed that consumer reviews must be allowed to be impartial and genuine.
"We believe that we have to vigorously defend the rights of our consumer community members to participate in an open and free forum that's unbiased," said Seery. "So we are willing to step up and protect that right so we'll do whatever it takes to continue operating as we do today."
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