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It's estimated that the value of the cosmetic foot surgery sector has climbed to well over £2 billion a year.
And leading the charge is Dr. Ali Sadrieh, a man known as "Dr Footnomenal" by his Beverly Hills clientele. His goal - to use revolutionary techniques to correct flat, fat, and wide feet and provides extensive hours of comfort for women in high-heeled shoes.
Dr. Sadrieh's menu of commonly-requested treatments include: "Toe Tucks" (shortening of lengthier second toe), "Foot Sculpture" (eliminating excessive fat), "Cinderella Procedure" (narrowing of feet), "Footox" (Botox injection to eliminate excessive sweating); and, "Cushion Comfeet" (collagen injection or silicone implant into the bottom of feet for comfort).
In the past, podiatrists performed surgery in response to painful foot problems. Today, many of Dr. Sadrieh's patients undergo cosmetic foot surgery to change the appearance of their feet, which also prevents future structural problems.
"Since 90% of women's foot deformities can be attributed to improperly-fitted shoes," explains Dr. Sadrieh, "correcting feet so they fit properly and beautifully into shoes is correcting a problem before it occurs." "If consumers spend $500-$1500 for a pair of Manolo Blahnik, Gucci's, or Jimmy Choo shoes today, why shouldn't they also invest in the look and comfort of their feet showcased in these designers?"
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